My Professional Story
I am the Chief Marketing Officer (CMO) of Iris Powered by Generali and have over 15 years of experience driving global marketing, brand, and media strategies. My career spans Fortune 100 companies and startups alike — from Caterpillar Inc. and CNH Industrial to Europ Assistance USA, where I rose from Marketing Manager to Vice President of Global Marketing for Identity and Cyber Protection Services.
Since becoming CMO in 2020, I have led a full corporate rebranding to Iris, spearheaded a website relaunch that increased traffic by over 500%, and helped bring solutions like ScamAssist® and Private Data Removal to market. Under my leadership, Iris has earned nearly 50 industry awards, and I was named to the 2024 Forbes Entrepreneurial CMO 50 List and Pavilion's "CMOs to Watch in 2024." I also serve on the board of the NVMS Conflict Resolution Center.
The Story That Really Matters
Along my career path, some of the smallest wins were really, really difficult for me to accomplish — and some of the highest highs, I had very little to do with. Acknowledging that God has used every step along my journey to grow me, humble me, elevate me, and sometimes even isolate me, has shown me that nothing is wasted.
There is a lesson to be found in every aspect of my experience, but missing the lesson can put you on a merry-go-round of confusion, frustration, and fear — none of which is what God desires for us. At some point, I realized I had anchored myself to my work instead of my faith, and that meant that every time perceptions about my performance shifted (for better or worse), so did my belief about myself and my worth.
Now I'm fulfilling God's purpose for my life by combining decades of marketing experience with a consistent biblical practice to help you Adjust Your Anchor to Him — through a relationship with Jesus.
